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Corné van Willigen
Corné van Willigen

eCommerce entrepreneur with 19+ years experience.

Before Black Friday, check whether your emails can get in

Nov 9, 2026

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2 min read

Before Black Friday, check whether your emails can get in

Check DMARC and delivery before peak sends. This week: a 60-minute Inbox Audit for $250.

Corné van Willigen
Corné van Willigen
More Gmail emails are landing in spam. Are yours?

Nov 4, 2026

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3 min read

More Gmail emails are landing in spam. Are yours?

Your delivery rate can look healthy while Gmail clicks and sales quietly fall. Check this before increasing your Black Friday sends.

Corné van Willigen
Corné van Willigen
Would you ship 13 orders placed by an AI agent?

Oct 25, 2026

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4 min read

Would you ship 13 orders placed by an AI agent?

AI agents can now buy from Shopify stores. Would you know when to pause fulfillment?

Corné van Willigen
Corné van Willigen
Don't sell your October buyers the same thing twice

Oct 17, 2026

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2 min read

Don't sell your October buyers the same thing twice

The October Buyer Split: three steps to do today, before your Black Friday emails go out.

Corné van Willigen
Corné van Willigen
Shopify just gave Shop a much better address

Oct 10, 2026

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2 min read

Shopify just gave Shop a much better address

Shop moves to shop.com. Plus: Sidekick can redesign an entire store, and an eight-step plan before you wake up your old email list.

Corné van Willigen
Corné van Willigen
A $500 Shopify theme can be cheaper than a free one.

Sep 29, 2026

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3 min read

A $500 Shopify theme can be cheaper than a free one.

Free, paid or built with AI? I’d look at the work you’ll still have after launch.

Corné van Willigen
Corné van Willigen
AI can recommend your store... or talk shoppers out of buying

Sep 26, 2026

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2 min read

AI can recommend your store... or talk shoppers out of buying

Check what AI says about your store, check your email flows, and reply for my free Black Friday guide.

Corné van Willigen
Corné van Willigen
How to recover bigger carts (and why most stores miss it)

Sep 23, 2025

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5 min read

How to recover bigger carts (and why most stores miss it)

The S.A.L.E. Method blends smart automation with human follow-up—so you recover more revenue without extra ad spend.

Corné van Willigen
Corné van Willigen
Stop Guessing, Start Growing (with This Simple Marketing Hack)

Jun 18, 2025

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9 min read

Stop Guessing, Start Growing (with This Simple Marketing Hack)

A practical example of how structured, automated planning generated 4x the email revenue and doubled social media interaction.

Corné van Willigen
Corné van Willigen
Not All ChatGPT Models Are Equal, Here’s How to Choose the Right One

Jun 1, 2025

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8 min read

Not All ChatGPT Models Are Equal, Here’s How to Choose the Right One

Using ChatGPT daily? Great. But using the wrong model can waste your time—or limit your results. Here’s how to pick the right one for the job. And check our brand new newsletter for our Dutch Readers, are you from The Netherlands or Belgium, scroll down now.

Corné van Willigen
Corné van Willigen
Why Most Lead Magnets Fall Flat (And What to Offer Instead)

May 4, 2025

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6 min read

Why Most Lead Magnets Fall Flat (And What to Offer Instead)

If your lead magnet isn’t converting, it’s probably too broad, too boring, or too disconnected. Here’s what works in 2025—and how to fix yours fast.

Corné van Willigen
Corné van Willigen
🚀 Done is Better Than Perfect—Especially in a Fast-Moving Market

May 1, 2025

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5 min read

🚀 Done is Better Than Perfect—Especially in a Fast-Moving Market

Let’s talk about something that holds back way too many smart entrepreneurs:

Corné van Willigen
Corné van Willigen
Why You Should Build With Zapier Before You Build for Real

Apr 23, 2025

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6 min read

Why You Should Build With Zapier Before You Build for Real

Smart businesses don’t start with code—they start with automation. Here’s how tools like Zapier, Make, and n8n help you move faster and validate ideas before investing big.

Corné van Willigen
Corné van Willigen
Still Not Using AI Daily? Here’s Why That’s a Problem

Apr 18, 2025

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6 min read

Still Not Using AI Daily? Here’s Why That’s a Problem

AI and automation aren’t future tools—they’re now tools. Here’s why adapting fast isn’t optional anymore (and how to get started).

Corné van Willigen
Corné van Willigen
AI Edge Summit starts this morning at 11AM ET

Apr 8, 2025

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1 min read

AI Edge Summit starts this morning at 11AM ET

Stop letting leads go cold and customers slip away. Here’s how CRM and automation can fix it—and how to go deeper at the AI Edge Summit.

Corné van Willigen
Corné van Willigen
CRM Isn’t a Database—It’s Your Relationship Engine

Apr 6, 2025

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6 min read

CRM Isn’t a Database—It’s Your Relationship Engine

Stop letting leads go cold and customers slip away. Here’s how CRM and automation can fix it—and how to go deeper at the AI Edge Summit.

Corné van Willigen
Corné van Willigen
AI Agents Are the Future.Here’s How to Use Them Today

Feb 25, 2025

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7 min read

AI Agents Are the Future.Here’s How to Use Them Today

The Next Big Thing in AI: Autonomous Agents

Corné van Willigen
Corné van Willigen
Don’t Overlook Google’s AI.Here’s What You’re Missing

Feb 5, 2025

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7 min read

Don’t Overlook Google’s AI.Here’s What You’re Missing

Google’s AI Tools Are More Powerful Than You Think

Corné van Willigen
Corné van Willigen
Save Time, Reduce Stress, and Get More Done

Jan 16, 2025

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8 min read

Save Time, Reduce Stress, and Get More Done

Why work harder when you can automate smarter? Start with these 5 ideas.

Corné van Willigen
Corné van Willigen
Your FAQs Aren’t Just for Questions—They’re for Growth

Jan 12, 2025

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8 min read

Your FAQs Aren’t Just for Questions—They’re for Growth

Your FAQ page could be your best-kept secret for driving traffic and sales, here’s how.

Corné van Willigen
Corné van Willigen
Why Answering Questions is the Key to Online Visibility

Jan 8, 2025

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7 min read

Why Answering Questions is the Key to Online Visibility

Search engines are becoming answer engines—make sure your content is ready.

Corné van Willigen
Corné van Willigen
Better Rules, Better Service

Jan 5, 2025

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8 min read

Better Rules, Better Service

Corné van Willigen
Corné van Willigen
Make 2025 Your Most Automated Year Yet

Jan 1, 2025

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3 min read

Make 2025 Your Most Automated Year Yet

Corné van Willigen
Corné van Willigen
Deliver Value. Get Paid. Repeat.

Dec 31, 2024

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5 min read

Deliver Value. Get Paid. Repeat.

A personal note;

Corné van Willigen
Corné van Willigen
Enhance to Excel: The Necessity of Value Creation in 2025

Dec 30, 2024

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6 min read

Enhance to Excel: The Necessity of Value Creation in 2025

TLDR; In 2025, adding value to your products and services is critical to standing out in a competitive market. Consumers want personalized and sustainable solutions.

Corné van Willigen
Corné van Willigen
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