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Stop Guessing, Start Growing (with This Simple Marketing Hack)
A practical example of how structured, automated planning generated 4x the email revenue and doubled social media interaction.
Corné van Willigen
June 18, 2025
AI Influencers
If getting in front of the camera feels uncomfortable, or if hiring influencers to promote your products seems expensive and complicated, you're definitely not alone.
Traditionally, making product videos or promotional content meant either filming yourself, which isn't always fun, or paying someone else, which gets costly quickly.
But recently things have become much easier.
TikTok has introduced a new feature called Symphony that allows you to instantly create your own virtual spokesperson. You don't need a video crew, actors, or scripts. Just describe your product, choose your preferred style, and you're ready to launch.
Meta (Facebook, Instagram, WhatsApp) is rolling out similar features. Soon you'll just type in a few keywords, and their system will automatically create targeted ads, complete with visuals, messaging, and audience targeting—all optimized to reach your ideal customers.
Why does this matter for your business?
Because now you can test new ideas, launch marketing campaigns, and scale your promotional efforts faster and cheaper than before. You can create professional-looking, influencer-style content without expensive productions, without hiring actors, and without stepping in front of the camera yourself.
Even if TikTok isn't your main marketing channel, tools like HeyGen offer simple ways to produce high-quality product videos or presentations in just minutes, without ever hitting the record button.
The takeaway is simple. You can now market your products effectively, test different approaches rapidly, and build stronger customer relationships without traditional video production costs.
Of course, tools alone aren't enough. The brands that succeed consistently follow a clear and reliable content strategy.
If you're interested in seeing practical examples of how successful businesses plan and execute their content strategies, take a look at this week's "Here's How It's Done" section. You'll find actionable insights you can start using right away.
Table of Contents
💡 Aha Moment #1: You Don't Need Influencers to Reach Customers
Hiring influencers used to be the go-to way to reach new audiences and promote products. But working with influencers can be expensive, unpredictable, and difficult to manage.
Now you can create virtual spokesperson videos that deliver your message exactly how you want it. No influencer fees, no lengthy negotiations, and no risk of misrepresentation. You control the message, style, and tone, making it easier and more cost-effective to test different ideas and scale your promotions quickly.
💬 Aha Moment #2: You Can Launch Professional Videos Without Ever Filming Anything
Many online entrepreneurs struggle with video production. It takes a lot of time, expensive equipment, and often feels uncomfortable being in front of the camera.
Today, tools like TikTok’s Symphony and HeyGen let you create fully professional product videos or presentations by simply typing in a few details. You can skip filming, avoid editing entirely, and still produce high-quality, engaging content to drive sales and conversions immediately.
Spy Smart: How Marketers Like You Decode Competitor Social Data
Think you know your competitors? Think again. You need real insights into what’s driving your competitors’ success and why. In this webinar, you’ll learn how to analyze competitor data, spot content trends, and fine-tune your strategy for better results.
🔁 Aha Moment #3: Automated Content Creation Saves Money and Time
Traditional content production requires significant investment. Producing even short video ads or promotional materials can quickly consume budgets, staff resources, and weeks of valuable time.
Automated content creation solves these issues. Using new technology from platforms like TikTok and Meta, you can rapidly produce targeted ads and promotional materials at a fraction of traditional costs. Instead of spending weeks preparing campaigns, you can launch, test, and refine in just hours or even minutes.
Here's How It's Done: Double Your Growth with Smart Content Planning
Every successful marketing strategy begins with clear, intentional content planning that truly fits your business. I’ve personally been involved with marketing planning for several online companies. One of these businesses, a well-known brand in the lifestyle industry, consistently generates over 5 million dollars in monthly revenue.
While their existing content planning was already good, I saw room for improvement. To take things further, my team and I decided to use automated tools to create a fresh, detailed 90-day content calendar. Why exactly 90 days? A yearly plan works well for big events like Black Friday or holiday sales, but detailed, actionable planning usually works best when you look three months ahead.
Here’s what we did. First, we took their existing calendar and improved it using automated insights. Then we added new, engaging social media content and stronger, focused email campaigns. To test this, we used the original calendar during even weeks, and our new automated version during odd weeks. Of course, we carefully considered factors like seasonality and paydays to ensure the results were fair and accurate.
The results were undeniable. The automated calendar significantly outperformed the original. At first, I was actually skeptical because the new suggestions seemed a bit predictable. However, after 90 days, we saw clear, measurable differences. Social media posts from our automated plan had more than twice the engagement. Even more impressively, our email campaigns using automated ideas brought in four times more revenue than before.
If you don’t have a detailed content plan yet, or if your current planning feels outdated, I strongly recommend giving automated content planning a try. In the next section, I’ll share practical prompts we’ve used ourselves. These prompts will help you start immediately and see results quickly.
A smart, focused content calendar consistently delivers double-digit growth. Research shows companies that follow an effective marketing calendar see an average increase of 19.7 percent in website traffic (source).
What This Means for Your Business
Effective content planning directly translates into measurable business growth. When you use automated content calendars, your business can achieve higher engagement, increased traffic, and significantly more revenue, all without needing extra resources or marketing hires.
This means you no longer have to rely on guesswork or instinct when deciding what content to post or which emails to send. Instead, you'll have clear, proven strategies tailored specifically for your audience, helping you build trust and loyalty with your customers.
If you're serious about growing your e-commerce or online business consistently, adopting a smart, automated approach to content planning isn't just a nice option. It's essential. Businesses that implement structured, automated content plans typically outperform competitors, achieve higher conversions, and ultimately gain a stronger competitive advantage.
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Key Takeaway:
Using a clear, automated content planning approach consistently drives higher engagement, better conversion rates, and stronger revenue growth. Stop guessing and start scaling your marketing efforts confidently by embracing smart, data-driven content strategies.
The Bottom Line
A clear, automated content plan isn't just good marketing. It's good business.
When you replace guesswork with data-driven decisions, you attract more customers, boost revenue, and scale your growth faster than ever before.
If consistent growth matters to you, the smartest investment you can make is improving your content planning right now.
Corné & The Emercify Team
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